Ice cream campaign melts hearts

In July, we organized our yearly ice cream campaign for Collibri Foundation. And again, it was a huge success!

The vanilla ice cream cones of our own brand Boni Selection were sold (€ 1 /a piece) in the canteens of Colruyt Group’s central services and in all 239 Colruyt-stores in Belgium and Luxemburg. No less than 20.455 ice cream lovers couldn’t resist temptation! Colruyt Group doubled the amount to
40.910 euro. The entire proceeds will be invested in our educational projects in Belgium and abroad.


A warm thank you to all customers and colleagues!

Collibri Foundation


Colruyt Group
Edingensesteenweg 196
1500 Halle


+32 (0)2 363 55 45
during office hours


KBO 0753.616.160