Company fund for a family of companies
Collibri Foundation is Colruyt Group's company fund. The group wants to use this fund to give young people in Belgium and the South the opportunity to develop. For that, however, we need the right means.
What does Collibri Foundation do?
Being a retailer, we buy products everywhere in the world; in economically developing regions as well. The local producers are active on the international market, but do not have the same means proportionally, and certainly not the at the level of knowledge and education. Ever since 2002, we reinvest part of our revenue in these regions by means of our business fund Collibri Foundation. We support small-scale education programmes for and young people from primary school to university. We want to give them the opportunity to develop their own and their country's future.
Boni Selection, the future
Colruyt Group is continuously investing in the sustainability of its house brand Boni Selection. Collibri Foundation is playing an important role in this ambition. To help us achieve our mission, the group has made available EUR 2,1 million for our projects, for a period of three years (2017-2019).
Why choose Boni Selection?
Using training programs, Collibri Foundation is playing an important role in the development of chain projects with sustainable production. This also helps to make the products of Boni Selection more sustainable. This affects not only niche products, but also chains with large volumes and fast moving goods, and therefor can have a big impact locally.
How do we work?
To highlight our products and educational projects, Colruyt Group and Boni Selection organise several internal and external promotion campaigns every year, in the shops of Colruyt Lowest Prices, OKay, Bio-Planet and Spar. It helps customers and collaborators to learn about our projects and to choose to contribute. Colruyt Group doubles the amount. A contribution can be given to aan Collibri Foundation at any chosen moment. Any donation higher than EUR 40 is tax-deductible.
Simplicity and transparency
Colruyt Group stands for simplicity, and therefore we want to communicate clearly and transparently. This will allow customers to make a conscious choice. Collibri Foundation, the store formulas involved, and Boni Selection are committed to transparent communication about the collected funds after each action. This year, Boni Selection will publish a progress report. It will concern the chain projects that Collibri Foundation's educational projects are connected to, and the efforts the brand makes to make its broad product range more sustainable.
Decisions regarding the allocation of funds to projects are taken by Collibri Foundation's advisory board, in collaboration with the King Baudouin Foundation. Deloitte sees to the financial reporting, which is validated by Ernst & Young following an external audit. Colruyt Group bears Collibri Foundation's organisational, marketing and communication costs.
Read more about our selection process for new projects. Discover our criteria
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