Heartwarming ice cream action!
Early July the ice cream sales organised by Collibri Foundation in the Colruyt Lowest Prices branch stores and the central services of Colruyt Group raised over 31,000 euros. The full amount will be invested in training projects in Belgium and in the South.
The poor weather conditions of the past couple of months did not discourage the Colruyt Lowest Prices customers and the Colruyt Group employees. Quite the contrary! Boost ambassador Evelyne De Vos was all too happy to see the enthusiasm for the ice cream action: "Reactions to this fundraising initiative were unanimously positive. Some employees even flexed their creative muscles and used a real ice cream cart to sell the ice creams to the customers."
Thanks for your very warm response, yet again!
