Our ambassadors
Eight Colruyt Group employees volunteer as ambassadors. They get to know all the ins and outs of their project, go on a trip to experience it for themselves and monitor the process critically. They do this for two years.

“The ambassadorship is a way for employees to discover new talents and to push their boundaries.”
Jef Colruyt - CEO Colruyt Group
Together we are stronger
Our ambassadors each have their own talent. This means they each get the best results from their projects in their own way. Together with the organisations, universities, and schools, they seek out new opportunities. And their enthusiasm wins over other people for their projects. Therefore, they are the perfect people to introduce their projects to a larger audience, both inside and outside Colruyt Group.